Kindness brings cool award

Amber Wilkinson with Chet and Nash.

By Jed Lanyon

Yarra Glen resident Amber Wilkinson has been selected as a finalist for the 2019 AusMumpreneur Awards in the fashion business category.

Mrs Wilkinson is the heart and mind behind the fast-growing, socially-conscious clothing label, Kind is Cool.

The AusMumpreneur awards celebrate and recognise Australian mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation.

The awards are designed to highlight the growing number of women who successfully balance motherhood and business in a way that suits their life and family.

Mrs Wilkinson has turned her desire to see more kindness in the world into a global brand that is not only seen on celebrities but is also creating conversation in schools and organisations.

Having recently partnered with Bully Zero, Mrs Wilkinson is on a mission for make the world a kinder place for all humans as $2 from every Kind Is Cool product sold goes to the anti-bullying organisation.

“Being selected as a finalist means so much to me…I am trying to make a difference in the world, to make the world a kinder place, to be rewarded in this way is just an honour,” Ms Wilkinson said.

Ms Wilkinson partnered with Steph Luck to launch the online campaign National Be Kind Day on 2 March using the hashtag #standuptothebullies.

“We wanted to be uplifting and to change the way the internet is used… ignoring bullying means it has no consequences,” she said.

Using Instagram, the pair contacted several celebrities and agents in the hope of using their star power to further promote the message.

And the response was overwhelming with Jimmy Barnes, Bec Judd, Kate Cebrano, John Farnham and Jason Mraz all getting involved by donning the ‘Be Kind’ shirt or donating to charity.

Over $2000 was raised from the first National Be Kind Day to go towards charities that educate and support the prevention of bullying.

“There are so many ups and downs but it is all so rewarding,” Mrs Wilkinson said.

The winners of the 2019 AusMumpreneur Awards will be announced in Melbourne on Friday 6 September.

For more information about the awards, visit:

For more information about Kind is Cool, visit: