BY PETER DOUGLAS
A BRIGHT yellow taxi named ‘Beth’ is helping drive a unique community program designed to increase independence.
Bringing a fresh approach to assisting the community, Freedom by Design has created a Social Enterprise Taxi service, with profits being poured back into charity.
‘Beth’ is part of the Yarra Valley Taxi Fleet and ‘her’ aim is to help disadvantaged community members in their quest for independence and greater well-being.
Board member, Jen Ashton, said the initiative was about finding new ways to increase individual happiness.
“We offer support to those living at risk or in group homes,” she said.
“We listen to people as they explain the hardships they endure.
“It’s about changing the way we support people, rather than people needing to fit in with what is offered.”
Ms Ashton first became interested in social enterprises after a study trip to the US.
She soon collaborated with like-minded people, who now comprise the board.
Ms Ashton said the group believed social enterprises enhanced the community’s capacity to help.
“We often tell our passengers that half their fare is going towards charity,” she said.
“Fund-raising is hard-going, which is another reason why we believe in this model.”
Meanwhile, Ms Ashton said the group’s next goal was to bring a maxi taxi service to the region, which would assist those with limited mobility.
“We have heard of cases where tourists have come to Healesville in a maxi taxi but have been unable to secure a return trip in a maxi,” she said.
Freedom by Design is presently planning fund-raisers for this initiative.
Ms Ashton said support for ‘Beth’ had been wonderful, including from many local businesses.
These include Healesville Bendigo Bank, Elamo Automotive, Jo Lawther Bookkeeping Services, Yarra Valley Regional Tourism Association, Tyre Plus, RACV Club, Healesville RSL and Healesville Magic Car Wash.
To hail ‘Beth’, simply call 0499 773 393 or 13 CABS.
