Lillydale Museum volunteer Gaby Gabriel has had a hand in setting up the J. C. Williamson exhibition.LARGE, colourful posters were one of the main tools used to promote theatrical productions in the early days of theatre in Australia.
A collection of posters highlighting J.C. Williamson productions from 1905 to 1914 is currently on exhibition at the Museum of Lilydale and, complemented by theatre programs from the museum’s permanent Melba exhibition, it provides an entertaining trip down memory lane.
Heritage Development coordinator Elizabeth Downes said the museum is delighted to be able to exhibit the collection for a brief time as part of its tour of Australian museums and galleries.
She said James Cassius Williamson began his career in theatre as an actor in the mid 1800s and moved into theatrical promotion in the late 1870s.
He brought professionalism and productions of high standards to the fledgling theatre scene in Australia, she said.
“He recognised the worth of business partnerships between his own company and the performers and companies he was promoting.
“The posters and memorabilia in this exhibition highlight the variety of shows J.C. Williamson promoted during the early part of the 20th century and are complemented by our own program collection.”
Ms Downes said Williamson and Dame Nellie Melba collaborated on several occasions to present the Grand Opera series to Australian audiences.
For further details visit the museum website at www.yarraranges.vic.gov.au or phone 9294 6312.
