IT’S hard to believe that one of Healesville’s most successful businesses started out just three years ago as a back-yard business rebuilding and selling second-hand trailers.
After just a year, but a very busy one, Michael Halligan moved into the industrial estate in Healesville and established Michael’s Trailers, building and selling new trailers.
Two years later, with sales booming, the business has moved to a larger factory and display area across the road from its original Hunter Road site.
Michael and business partner and son-in-law Adrian Thiedeman operate the business with Michael’s son Trent Halligan soon to join them.
They admit to being a little surprised at times at their “over night” success. But it doesn’t take much analysis to discover where that success has come from.
“Foremost, it’s the price, quality, our ability to tailor a trailer to meet individual needs, and it’s also about availability of supply,” said Adrian.
“But we have also worked very hard, and long hours to get our name out there,” Michael added.
They have invested in advertising but also personally show their trailers at local agricultural shows and field days.
“You have to be out there constantly and you have to maintain a down to earth, honest approach to your dealings with people,” Michael said.
“We tell people, our prices are rock bottom, that’s the price, but you are getting good quality and there are no add-ons; if a trailer is advertised with a jockey wheel and a spare, that’s what it comes with.”
Michael’s Trailers have also invested in stock and regularly have more than 130 trailers in stock, ready to hit the road.
In addition to basic trailers, they have a huge range of tradesman’s trailers, and can tailor a design to meet anything a customer wants … within legal parameters, of course!
Their highly competitive prices, and reputation for quality, have seen them delivering trailers Australia-wide, including to Darwin and Perth.
All their trailers can be registered on site, and come with a 12 month structural warranty.
For more information, call in at 28 Hunter Street, Healesville, phone Michael or Adrian on 0418 883 335, or visit www.michaelstrailers.com.au.